All
$125 Premium Level Gift members receive:
• Annual subscription to FORUM magazine and
FHC's e-newsletter
• Discount on registration for FHC “Gathering” trips
• Email notification of important FHC news & events
• Recognition in the Council's Annual Report and website
• 15% off purchases in the FHC online store
• Selling the Sunshine
State book
Selling the Sunshine State: A celebration of Florida Tourism
Advertising by Tim Hollis
Hardcover, 352 pages. University Press of Florida, 2008
For more than a century, Florida has thrived on its image as an exotic
playground. Selling the Sunshine State offers a scrapbook of
bygone brochures, postcards, souvenirs, and photos, all designed to lure
northerners (and fellow southerners) into the peninsula.
Tim Hollis's personal collection of Florida memorabilia and mementos
lies at the heart of the nearly 500 color images included. Lovingly
assembled, the book is arranged according to the state’s traditional
tourism department regions, including the Miracle Strip, the Big Bend,
and the Gold Coast, which allows readers to discover the lost
attractions and sometimes shocking appeals in promotional material
created from the 1920s through the 1970s. |