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All $125 Premium Level Gift members receive:

• Annual subscription to FORUM magazine and FHC's e-newsletter
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Selling the Sunshine State book

Selling the Sunshine State: A celebration of Florida Tourism Advertising by Tim Hollis
Hardcover, 352 pages. University Press of Florida, 2008

For more than a century, Florida has thrived on its image as an exotic playground. Selling the Sunshine State offers a scrapbook of bygone brochures, postcards, souvenirs, and photos, all designed to lure northerners (and fellow southerners) into the peninsula.

Tim Hollis's personal collection of Florida memorabilia and mementos lies at the heart of the nearly 500 color images included. Lovingly assembled, the book is arranged according to the state’s traditional tourism department regions, including the Miracle Strip, the Big Bend, and the Gold Coast, which allows readers to discover the lost attractions and sometimes shocking appeals in promotional material created from the 1920s through the 1970s.


Additional information: Only the portion of your contribution that exceeds the fair market value of your premium(s) may be considered tax deductible. Selling the Sunshine State has a fair market value of $34.95. The Florida Humanities Council is a 501(c) 3 nonprofit organization. All contributions are tax-deductible to the extent allowed by law.
Image source: Image source: Selling the Sunshine State, University Press of Florida, 2008